About

Hey! I’m Pedro Henrique, but feel free to call me as Pedroca, a Senior Product Design.

Former Manager at Fluency Academy. In my past role, I lead a team of talented designers, guiding innovative projects that shape digital experiences for thousands of students.

Hey! I'm Pedro Henrique, but feel free to call me as Pedroca, a Senior Product Design.

Former Manager at Fluency Academy. In my past role, I lead a team of talented designers, guiding innovative projects that shape digital experiences for thousands of students.

Design has always been, for me, the bridge between complexity and clarity. My professional journey has been driven by the constant challenge of translating previously abstract problems into simple, intuitive experiences that truly make a difference in people's lives.

If you can design one thing, you can design evertyhing

If you can design one thing, you can design evertyhing

If you can design one thing, you can design evertyhing

Massimo VIgnelli

What Can I Do

Turning Problems into Solutions

By combining research and user-centered design, I translate complex challenges into intuitive and efficient solutions. My focus is on understanding real user needs to create experiences that truly make sense.

Turning Problems into Solutions

By combining research and user-centered design, I translate complex challenges into intuitive and efficient solutions. My focus is on understanding real user needs to create experiences that truly make sense.

Turning Problems into Solutions

By combining research and user-centered design, I translate complex challenges into intuitive and efficient solutions. My focus is on understanding real user needs to create experiences that truly make sense.

Strategic Design for Business

It's not just about aesthetics—it’s about impact. I align design and business strategy to create digital products that not only work well but also drive key metrics and deliver real value for users and companies.

Strategic Design for Business

It's not just about aesthetics—it’s about impact. I align design and business strategy to create digital products that not only work well but also drive key metrics and deliver real value for users and companies.

Strategic Design for Business

It's not just about aesthetics—it’s about impact. I align design and business strategy to create digital products that not only work well but also drive key metrics and deliver real value for users and companies.

Research & Data-Driven Decision Making

I leverage qualitative and quantitative research methods to inform design decisions, analyzing user behavior through tools like Google Analytics, Hotjar, and Looker Studio. The result? More effective, insight-driven experiences.

Research & Data-Driven Decision Making

I leverage qualitative and quantitative research methods to inform design decisions, analyzing user behavior through tools like Google Analytics, Hotjar, and Looker Studio. The result? More effective, insight-driven experiences.

Research & Data-Driven Decision Making

I leverage qualitative and quantitative research methods to inform design decisions, analyzing user behavior through tools like Google Analytics, Hotjar, and Looker Studio. The result? More effective, insight-driven experiences.

Visual Design that Elevates Digital Products

From branding to design systems, I craft visually compelling and cohesive digital experiences. My goal is to ensure brands don’t just look great but also feel intuitive and seamlessly integrate into users' journeys.

Visual Design that Elevates Digital Products

From branding to design systems, I craft visually compelling and cohesive digital experiences. My goal is to ensure brands don’t just look great but also feel intuitive and seamlessly integrate into users' journeys.

Visual Design that Elevates Digital Products

From branding to design systems, I craft visually compelling and cohesive digital experiences. My goal is to ensure brands don’t just look great but also feel intuitive and seamlessly integrate into users' journeys.

My recents works

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