News
Tag
Brand, Digital (Web, App)
Team
Pedroca, Hugo Pizaia, Thiago Bisewski, Marcelo Lionço, André Bisewski, Rafael Souza, Yumi Tanimoto
My Role
I was responsible for designing the new brand along with the strategic communication direction. Additionally, I led the entire interface of the new website and also the interactions of the new application.
With news, articles, analyses, and coverage of international and national events, MeuPlayStation has solidified its position as one of the leading players in the electronic gaming market in Brazil.
A new chapter in this story has been built with the introduction of a new portal and a groundbreaking mobile application, delivering a fresh and enhanced experience.
Through data analysis, we gained a better understanding of how readers navigated through the pages and which topics garnered the most attention. It was a complex equation that involved content distribution, aligning commercial interests, and simultaneously providing a pleasant experience for the reader.
