Community
Tag
Digital (App)
Team
Pedroca, Hugo Pizaia, Thiago Bisewski, Marcelo Lionço, Gabriel Regis, Rafael Souza, Maria Eduarda.
My Role
In collaboration with the team, I led the creation of the interface and the implementation of the user experience within the context of gamification for the app, enabling a distinctive engagement with users.
Patife is a Brazilian YouTuber and content creator who primarily focuses on gaming content. He has over 2.4 million subscribers on his channel, demonstrating the significant presence he holds in the gaming scene. To thank your community, we've decided to create a completely free application for iOS and Android to boost audience engagement and retention.
The objective was to, through a gamified experience, allow your users to stay updated on Patife's content, thereby increasing retention and organic traffic for new channel subscribers.
Through a fully integrated feed with Twitter and Instagram, users could access small tasks in the app and were rewarded with XP. Additionally, through a ranking system, users had the opportunity to win prizes that Patife awarded on a monthly basis.
