Content
Tag
Digital (Web, App)
Team
Pedroca, Hugo Pizaia, Thiago Bisewski, Marcelo Lionço, André Bisewski, Rafael Souza, Maria Eduarda
My Role
I was responsible for leading the entire creation of the website and app interface, utilizing the development of component libraries for both web and mobile applications.
The group was in a notably growing phase. It was a time to build a digital portfolio, a space where they could communicate updates to the press and increase their online presence with well-crafted SEO, extending beyond YouTube.
Through data analysis, we gained a better understanding of how readers navigated through the pages and which topics garnered the most attention. It was a complex equation that involved content distribution, aligning commercial interests, and simultaneously providing a pleasant experience for the reader.
The objective was very clear for everyone on the project: increase Porta dos Fundos' organic presence in internet searches. We aimed to provide a user-centric experience through a native iOS and Android app, featuring comment sections, video likes, and the creation of an immersive library. Additionally, we delivered a comprehensive Django-based CMS (Content Management System) for the entire team, enabling simple, fast, and effective content management.
