Redesigning MeuPlayStation: A New Era for PlayStation Fans

A restart in the history of the largest portal in Latin America about the PlayStation universe

Transforming the digital experience for the PlayStation community in Brazil.

Project Overview

MeuPlayStation is a leading gaming news portal in Brazil, providing news, articles, reviews, and coverage of national and international events. To enhance user experience, a new portal and an innovative mobile app were developed, delivering a more modern and intuitive interface.

Problem Statement

Data analysis revealed the need to improve user navigation and identify the topics that attracted the most attention. The challenge was to balance content distribution, align commercial interests, and provide an enjoyable reading experience.

Industry

News

My Role

Lead Designer

Platforms

Web, iOS and Android

Year

2024

Process

🔎 User Research

Analyzed user navigation patterns and reading behaviors.

Identified high-traffic sections and drop-off points.

Conducted surveys to understand user preferences.

🔎 User Research

Analyzed user navigation patterns and reading behaviors.

Identified high-traffic sections and drop-off points.

Conducted surveys to understand user preferences.

🔎 User Research

Analyzed user navigation patterns and reading behaviors.

Identified high-traffic sections and drop-off points.

Conducted surveys to understand user preferences.

💭 Insights

Users preferred quick access to trending news and reviews.

Content structure needed better organization and hierarchy.

Mobile experience required optimization for engagement.

💭 Insights

Users preferred quick access to trending news and reviews.

Content structure needed better organization and hierarchy.

Mobile experience required optimization for engagement.

💭 Insights

Users preferred quick access to trending news and reviews.

Content structure needed better organization and hierarchy.

Mobile experience required optimization for engagement.

🎉 Design Solution

Rebrand MeuPS4 to MeuPlayStation, create a clean and modern UI with improved readability.

Implemented a new homepage layout highlighting key topics.

Enhanced mobile responsiveness and interaction flow.

🎉 Design Solution

Rebrand MeuPS4 to MeuPlayStation, create a clean and modern UI with improved readability.

Implemented a new homepage layout highlighting key topics.

Enhanced mobile responsiveness and interaction flow.

🎉 Design Solution

Rebrand MeuPS4 to MeuPlayStation, create a clean and modern UI with improved readability.

Implemented a new homepage layout highlighting key topics.

Enhanced mobile responsiveness and interaction flow.

🧑‍🔬 Testing & Iteration

Conducted usability tests to validate navigation improvements.

Monitored key metrics post-launch, such as page load speed, mobile responsiveness, and interaction rates, ensuring an optimized experience across all devices.

🧑‍🔬 Testing & Iteration

Conducted usability tests to validate navigation improvements.

Monitored key metrics post-launch, such as page load speed, mobile responsiveness, and interaction rates, ensuring an optimized experience across all devices.

🧑‍🔬 Testing & Iteration

Conducted usability tests to validate navigation improvements.

Monitored key metrics post-launch, such as page load speed, mobile responsiveness, and interaction rates, ensuring an optimized experience across all devices.

Outcome

34% Increase in Time on Site. Users spent more time engaging with content.

13% Reduction in Bounce Rate. Fewer users left the site quickly, indicating improved navigation.

30% Growth in Page Views. Users explored more pages per session, showing increased interest in the available content.

Key Learnings

The Importance of Data Analysis

Understanding user behavior is essential to driving meaningful platform improvements.

The Importance of Data Analysis

Understanding user behavior is essential to driving meaningful platform improvements.

The Importance of Data Analysis

Understanding user behavior is essential to driving meaningful platform improvements.

Balancing Content and Business Needs

It is possible to align commercial goals without compromising user experience, as long as there is a strategic approach.

Balancing Content and Business Needs

It is possible to align commercial goals without compromising user experience, as long as there is a strategic approach.

Balancing Content and Business Needs

It is possible to align commercial goals without compromising user experience, as long as there is a strategic approach.

The Value of Usability Testing

Testing changes with real users ensures that implemented solutions effectively meet audience needs and expectations.

The Value of Usability Testing

Testing changes with real users ensures that implemented solutions effectively meet audience needs and expectations.

The Value of Usability Testing

Testing changes with real users ensures that implemented solutions effectively meet audience needs and expectations.

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