Yowza: Revolutionizing Language Learning through Design

Yowza! increased student acquisition and improved lifetime value through seamless, scalable, and student-centric language learning experiences.

Yowza! (now Fluency Talks) – Bridging learners and teachers through intuitive, interactive, and engaging digital conversations.

Project Overview

A strategic digital platform created to transform language learning into an engaging and personalized experience. Built upon Fluency Academy's methodology, Yowza! integrates synchronous classes, interactive learning paths, and real-time teacher connections, fostering meaningful practice and fluency.

Problem Statement

Fluency Academy previously relied on external platforms (e.g., Cambly) for conversation practice, resulting in fragmented user journeys, inconsistent learning methodologies, increased operational costs, and limited scalability.

Industry

education

My Role

Lead Designer

Platforms

Web

Year

2023

Process

🔎 User Research

Conducted 30+ in-depth user interviews to understand student and teacher experiences.

Executed surveys with over 50 participants to gather quantitative data.

Utilized analytics tools such as Hotjar and Google Analytics to track user behaviors and pinpoint friction points.

🔎 User Research

Conducted 30+ in-depth user interviews to understand student and teacher experiences.

Executed surveys with over 50 participants to gather quantitative data.

Utilized analytics tools such as Hotjar and Google Analytics to track user behaviors and pinpoint friction points.

🔎 User Research

Conducted 30+ in-depth user interviews to understand student and teacher experiences.

Executed surveys with over 50 participants to gather quantitative data.

Utilized analytics tools such as Hotjar and Google Analytics to track user behaviors and pinpoint friction points.

💭 Insights

Users struggled significantly with scheduling flexibility and finding suitable time slots.

Learners faced inconsistency in the quality and style of conversation practice due to the variability of external platforms.

Limited personalization and adaptability to different proficiency levels were critical pain points for user retention.

💭 Insights

Users struggled significantly with scheduling flexibility and finding suitable time slots.

Learners faced inconsistency in the quality and style of conversation practice due to the variability of external platforms.

Limited personalization and adaptability to different proficiency levels were critical pain points for user retention.

💭 Insights

Users struggled significantly with scheduling flexibility and finding suitable time slots.

Learners faced inconsistency in the quality and style of conversation practice due to the variability of external platforms.

Limited personalization and adaptability to different proficiency levels were critical pain points for user retention.

🎉 Design Solution

Rebrand MeuPS4 to MeuPlayStation, create a clean and modern UI with improved readability.

Implemented a new homepage layout highlighting key topics.

Enhanced mobile responsiveness and interaction flow.

🎉 Design Solution

Rebrand MeuPS4 to MeuPlayStation, create a clean and modern UI with improved readability.

Implemented a new homepage layout highlighting key topics.

Enhanced mobile responsiveness and interaction flow.

🎉 Design Solution

Rebrand MeuPS4 to MeuPlayStation, create a clean and modern UI with improved readability.

Implemented a new homepage layout highlighting key topics.

Enhanced mobile responsiveness and interaction flow.

🧑‍🔬 Testing & Iteration

Conducted usability tests to validate navigation improvements.

Monitored key metrics post-launch, such as page load speed, mobile responsiveness, and interaction rates, ensuring an optimized experience across all devices.

🧑‍🔬 Testing & Iteration

Conducted usability tests to validate navigation improvements.

Monitored key metrics post-launch, such as page load speed, mobile responsiveness, and interaction rates, ensuring an optimized experience across all devices.

🧑‍🔬 Testing & Iteration

Conducted usability tests to validate navigation improvements.

Monitored key metrics post-launch, such as page load speed, mobile responsiveness, and interaction rates, ensuring an optimized experience across all devices.

Outcome

Enhanced Student Experience: Simplified scheduling, personalized class levels, and context-rich interactive content boosted engagement and satisfaction.

Improved Scalability and Profitability: Owning the platform significantly reduced costs and enhanced operational scalability.


Integration with Fluency Ecosystem: Seamless transitions from self-paced to live interactions reinforced user progress and consistency.


Key Learnings

User-Centric Iteration

Regular testing and user feedback are critical in creating experiences that truly resonate and retain learners.

User-Centric Iteration

Regular testing and user feedback are critical in creating experiences that truly resonate and retain learners.

User-Centric Iteration

Regular testing and user feedback are critical in creating experiences that truly resonate and retain learners.

Integration Value

Deep integration within existing ecosystems dramatically enhances user satisfaction and operational efficiency.

Integration Value

Deep integration within existing ecosystems dramatically enhances user satisfaction and operational efficiency.

Integration Value

Deep integration within existing ecosystems dramatically enhances user satisfaction and operational efficiency.

Design for Scale

Effective UX/UI decisions significantly influence scalability, profitability, and sustainable product growth.

Design for Scale

Effective UX/UI decisions significantly influence scalability, profitability, and sustainable product growth.

Design for Scale

Effective UX/UI decisions significantly influence scalability, profitability, and sustainable product growth.

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